Spark's Presentation & Public Speaking Blog

Samsung books Spark trade show presenter for ISTE Atlanta


June 6, 2014

Atlanta, GA–For the fifth time, consumer electronics giant Samsung has tapped Spark Presentations for its trade show talent.

Samsung has booked Spark owner and professional trade show presenter Andy Saks as its booth talent for the upcoming ISTE Conference and Expo.

trade show presenter ISTE Atlanta

Samsung has booked Andy Saks to give its trade show booth presentations at ISTE Atlanta

ISTE takes place at the Georgia World Congress Center in Atlanta from June 29-July 1, 2014.

Saks will serve as booth emcee for a series of guest speakers who will present in Samsung’s booth theater.

As emcee, Saks will help build maximum theater crowds for presentations and ensure presentations run smoothly.

Responsibilities include:

  • acclimating each guest speaker to the theater and presentation equipment
  • promoting each presentation before it begins to fill the theater seats
  • delivering a short, scripted welcome speech to the theater audience
  • introducing each guest speaker
  • delivering a short outro speech after each presentation inviting attendees into the booth

This is the fifth time Samsung has booked Spark’s trade show services. Samsung previously booked Spark’s professional trade show staffers to staff its booths at InfoComm 2013 and ISTE 2013. Spark also provided convention center staff training and Samsung product support at the TCT 2013 Conference in San Francisco, and will provide a five-person event staffing team at InfoComm 2014 in Las Vegas.

Photos from Samsung’s ISTE booth will be posted in a separate “News” blog post following the show.



For more than three decades the ISTE Conference and Expo has been the premier forum in which to learn, exchange ideas and survey the field of education technology.

The event attracts upwards of 18,000 attendees and industry representatives — including teachers, technology coordinators, administrators, library media specialists, teacher educators and policy makers.

Attendees enjoy world-class keynotes, hundreds of sessions in a variety of formats, and a massive expo hall.



Andy Saks, Spark Presentations

Spark owner and trade show presenter Andy Saks

Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.

Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.

Spark’s client list includes large corporations like AT&T, Best Buy, Covidien, FedEx, Hyundai, Intel, Kimberly-Clark, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like Community Rowing and the Boston Jewish Film Festival.

Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series, a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.

For questions, quotes or orders, contact Andy Saks at 781-454-7600, email or Spark’s Contact page.


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