April 28, 2014
Las Vegas, NV–For the fourth time, consumer electronics giant Samsung has booked Spark Presentations to provide event staffing for a trade show.
Spark’s trade show staffers will provide a variety of booth marketing services, including:
Attracting and welcoming InfoComm attendees to Samsung’s booth
Asking qualifying questions to determine their interests and needs
Introducing, explaining and demonstrating Samsung products
Introducing interested attendees to Samsung employees for further discussion
This setup allows Samsung to reduce the number of employees they bring to the booth, and ensures that Samsung employees who are present are available for the tasks for which they’re best suited, such as speaking in-depth with promising prospects and being interviewed by the press.
Established in 1939, InfoComm International has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end users and multimedia professionals from more than 80 countries.
InfoComm International serves its members and the industry through education, including technical and business courses, in the classroom and online; resources, such as AV standards, thought pieces and market research; and events, including local roundtables and international trade shows.
InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Asia, Europe, Latin America and the Middle East.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.
Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.
Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.
SPARK EVENT STAFF AT SAMSUNG’S INFOCOMM 2013 BOOTH