After 20 years in trade shows, we know this: your booth’s success or failure depends on the people who staff it. So in addition to training your staff and supplying your presenters, we provide two types of professional event staff: product specialists and booth assistants.
Employees often underperform as booth staffers. Out of their comfort zones and uneasy in their roles, they don’t engage attendees proactively, qualify them efficiently, pitch your products clearly, answer questions accurately, or create follow-up plans effectively. Add in their sizable travel expenses (and the opportunity cost of missing their regular jobs) and your employees may be your weakest link.
But what if you converted MORE high-quality leads with LESS reliance on your employees?
Find out with Spark product specialists, the hidden gems of the show floor. These smart, experienced, high-end professionals learn your products before the show, then assist attendees for you in your booth, while they free up your employees for other key tasks.
Your team functions more efficiently, you funnel more qualified prospects into your sales pipeline, and your booth investment pays off in buzz, leads and sales.
CONSIDER PRODUCT SPECIALISTS WHEN YOUR EMPLOYEES…
Show up late and/or leave early for their booth shifts
Don’t proactively engage or qualify attendees
Can’t handle your volume of booth traffic efficiently
Waste time answering the same questions over and over
Aren’t available to chat with your most-valuable prospects
Don’t generate enough leads to justify the cost of bringing them
Would be more valuable staying at your office in their regular jobs
BEFORE YOUR SHOW, PRODUCT SPECIALISTS PREPARE BY:
★ Carefully studying all products featured in your booth
★ Researching common industry terminology
★ Reviewing all show and booth logistics
DURING YOUR SHOW, PRODUCT SPECIALISTS BOOST YOUR LEADS BY:
★ Standing in your booth representing your company
★ Proactively engaging attendees in the aisles
★ Welcoming attendees as they enter your booth
★ Qualifying attendees efficiently (with questions you supply)
★ Presenting your products and running demos (often in groups!)
★ Answering common product questions
★ Handing off your best prospects to your employees for more discussion
Make Spark product specialists your “secret weapon” in your next booth!
Assistants are the whirling dervishes of any trade show booth. Hour after hour, they scan badges, greet attendees, fill presentation theaters, give out prizes and collateral, introduce prospects to employees, and handle a million other crucial (and often overlooked) tasks that keep booths humming and leads flowing.
While many industry assistants take this work lightly, Spark’s assistants take ownership. The all-stars in our teeny, tiny talent pool rank among the most experienced, professional, dedicated trade show pros around. Many Spark clients consider their Spark assistants as indispensable parts of their booth team, and bring them back show after show.
SPARK BOOTH ASSISTANTS BOOST YOUR LEADS BY:
★ Proactively scanning attendee badges right in the aisles
★ Welcoming attendees into your booth
★ Explaining a bit about your company and offerings
★ Filling your presentation theater with attendees
★ Handing out your booth prizes and marketing collateral
★ Greeting attendees with meeting appointments
Book a Spark booth assistant today, and watch them pay off in leads!