June 23, 2014
Las Vegas, NV–For the fourth time, Spark’s trade show event staffers helped consumer electronics giant Samsung stand out at a major trade show.
Samsung booked a team of five Spark event staffers to work in its booth at the InfoComm trade show, June 18-20, at the Las Vegas Convention Center.
Spark’s trade show staffers provided a variety of booth marketing services, including:
Attracting and welcoming InfoComm attendees to Samsung’s booth
Asking qualifying questions to determine their interests and needs
Introducing, explaining and demonstrating Samsung products
Introducing interested attendees to Samsung employees for further discussion
This setup freed Samsung’s own staffers to remain available for the tasks to which they were best suited, such as speaking in-depth with promising sales prospects and being interviewed by the press.
This is the fourth time Samsung booked a Spark event staff team. Previous events include InfoComm 2013, ISTE 2013, and the TCT Conference 2013.
Samsung has also booked a Spark trade show presenter to serve as the announcer for its partner product presentations in its booth at the ISTE 2014 trade show.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.
Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.
Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.
For questions, quotes or orders, contact Andy Saks at 781-454-7600, email or Spark’s Contact page.
INFOCOMM 2014 PHOTOS OF SPARK STAFFERS AT SAMSUNG’S BOOTH
Tags: event staffing, InfoComm, Samsung
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