In the Covid-19 era, generating ROI at your trade show booth is tougher. Fewer attendees. Less talking time. More discomfort. You’ll work hard for every lead.
What hasn’t changed? Research shows the number one influence on attendee conversion is how your booth staff treats them. Your people still matter most of all.
Make your booth staff your key differentiator with Spark’s trade show training program: “Booth Brush-Up: How to stand out, sell more, and have fun on your trade show floor.”
This powerful exhibitor lead attraction training will help your staffers burnish familiar skills and learn new best practices. You’ll maximize their ROI, and boost your lead count.
✓ Run it in person at your booth, office, off-site event, or elsewhere
✓ Run it virtually for audiences anywhere, anytime you want
✓ Build it into a special event like a sales kickoff, or run it alone
✓ Customize the length, content and style to your needs
✓ Include role-playing, brainstorming, discussion and games
✓ In-person training includes printed workbook for each trainee
OPTION 1: BASIC BOOTH TRAINING
Working with limited time or budget? This streamlined training is your best bet. It reviews core content quickly and efficiently, and can be delivered virtually or in person anywhere you like (even right in your booth!).
Topic options (mix & match to fit training time):
SHOW SNAPSHOT: Explore important show metrics and attendee demographics, so you know exactly who’s coming to your booth.
SIX KEYS TO YOUR ATTENDEES: Learn what makes attendees tick, and the TWO key qualities they want in your booth interaction.
ATTRACTING PROSPECTS: Discover new tactics for getting show attendees to stop at your booth. Includes a fun “Don’t do this!” slideshow of booth staffers misbehaving.
QUALIFYING LEADS: Ask questions that build trust, gather data, overcome anxiety and keep your prospect talking.
EXTRA TIPS TO NAIL THE SALE: Sprinkle these in your interaction and increase your qualified lead conversion rate.
OPTION 2: ADVANCED BOOTH TRAINING
Half day (3-4 hours)
Want to cover more ground more thoroughly? Advanced Training adds key content and builds in time for discussion, brainstorming and role-playing.
Includes all Basic Booth Training topics, PLUS:
SHOW FLOOR OPPORTUNITIES: Want to outplay your competitors? Take advantage of 10 opportunities trade shows provide beyond lead generation.
PRIME PROSPECT: Brainstorm a profile of your target attendee, from job title to pain points, so you know them well, spot them fast, and give them what they want.
EDUCATING EFFICIENTLY: Toss your tedious data dump, tell a customized story with your prospect as the star, and yours is the pitch they’ll remember.
EXTENDING RELATIONSHIPS: Prep the next stage of your sale before they leave your booth with a firm, eager agreement to a follow-up action.
GAME SHOW REVIEW: End with a bang as trainees review all key content in a game show format, leaving them energized for the show floor.
OPTION 3: EXPERT BOOTH TRAINING
Full day (5-6 hours or consecutive half-days)
Want to be the best-prepared booth staff on your show floor? Expert Training gets you there. This comprehensive program covers every key topic you’ll need, digs deep on each, and uses extensive discussion and role-playing to ensure your trainees absorb, practice, and use it all.
Includes all Basic AND Advanced Booth Training topics, PLUS:
SHOW GOALS: How will you measure success? Review current goals, add important new ones, and show each staffer their personal role in meeting them.
SHOW STRATEGY: Agree right now on the competitive advantages you’ll promote, the key messages you’ll repeat, the booth materials you’ll showcase, and more.
QUESTION PREP: Worried some staffers can’t answer basic questions? We’ll prevent that by brainstorming your best answers to their likeliest questions.
OPTION 4: CRASH COURSE BOOTH TRAINING
Can’t schedule ANY formal training? We’ll fire up your team during another scheduled event, like your booth team’s pre-show webinar or on-site dinner.
Pick any topic(s) from the lists above that fit in the time allowed, and we’ll deliver them with energy, warmth and humor.
TRAINING OPTIONS 1-3 INCLUDE:
Customized training content and slide deck (download sample PDF)
Customized, high-quality workbook for each trainee (download sample PDF)
Customized, professional delivery with dynamic, interactive format
Press release on Spark blog (see sample) with link to Client website
Affordable flat-rate pricing
No class size limits or per-trainee fees
No agency commissions or booking fees
No markup on travel expenses