Make your number one asset second to none.


✓ FULLY CUSTOMIZED: You choose your training length, topics and style

✓ SIMPLE FLAT-RATE PRICING: Includes all prep, customization & materials

✓ RUN WHEN YOU WANT: Schedule your training when it works for you

✓ NO ATTENDANCE CAPS: Invite as many trainees as you want, from anywhere

✓ SERVICE DISCOUNTS: Save 10% on other Spark booth services with your booking

Are the employees staffing your booth delivering enough ROI? Many don’t appreciate the stakes, put in the effort, or generate the results you need.

Their behavior makes a big impact on your goals. Research shows the number one influence on attendee conversion is how your booth staff treats them. Your people matter more than your booth, products, reputation, or anything else.

Make your booth staff your key differentiator with Spark’s trade show training program:

“BOOTH BRUSH-UP: How to stand out and sell more on your trade show floor”

This powerful exhibitor training program helps your team attract, engage, qualify, educate and reward attendees efficiently, effectively and enjoyably. They’ll burnish familiar skills and learn new best practices. You’ll maximize their ROI, and earn more qualified leads.




Virtual training is designed for exhibitors with limited time, modest budgets, and for those whose trainees are too spread out geographically for an in-person training.

It’s scheduled at your convenience, runs 75-90 minutes over Zoom, and uses green-screen technology to keep trainees engaged and learning.

As with all Spark trainings, you choose the date, time, length, topics and style with our guidance, to ensure the biggest ROI. 

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NOTE: You can book virtual and in-person training together. For example, run a virtual training for all employees everywhere, then run smaller in-person trainings for employees at each show, focused on that show’s strategies and logistics.



This training packs a bigger punch. More time, richer content, lively discussion, challenging role-playing, and exciting games create an immersive, high-energy experience. Trainees will grasp, practice and master key engagement skills.

✓ Run it anywhere: office, company retreat, booth, convention center, etc.

✓ Build it into a larger event like a sales kickoff (SKO), or run it alone

✓ Each trainee gets a customized, printed workbook to complete and keep

✓ Each trainee gets a pocket-sized “cheat sheet” to use at your booth



BASIC BOOTH TRAINING: (1-2 hours) This streamlined training hits the highlights, reviewing core content quickly and efficiently. If you’re running training at your booth, or as a segment in a larger gathering, this option will likely fit best.

ADVANCED BOOTH TRAINING: (3-4 hours) Want to cover more ground more thoroughly? Spark’s most-popular training and adds more content, plus discussion, brainstorming and role-playing.

EXPERT BOOTH TRAINING: (Full day or consecutive half-days) Want to be the best-prepared booth staff on your show floor? This program covers every key topic you’ll need in depth, and uses extensive role-playing and games to help your trainees master it all.

TRAVEL: No charge for travel in Greater Boston area. For travel elsewhere, client reimburses for economy airfare/mileage, hotel room, transfers and per diem as needed. Two travel-only days are included at no cost. Spark does not mark up travel expenses, favor any airline or hotel chain, or charge for optional upgrades.



All virtual & in-person trainings usually include these topics:

SHOW SNAPSHOT: Review logistics and attendee demographics for your specific trade show, so you know exactly who’s coming to your booth.

SIX KEYS TO YOUR ATTENDEES: Learn what makes attendees tick, and the TWO key qualities they want you to show in your booth interaction.

ATTRACTING PROSPECTS: Best practices for getting show attendees to stop at your booth. Includes a fun “Don’t do this!” slideshow of booth staffers misbehaving.

QUALIFYING LEADS: Ask questions that build trust, gather data, overcome anxiety and keep your prospect talking.

For Advanced & Expert trainings, pick from these additional topics:

EDUCATING EFFICIENTLY: Toss your tedious data dump, tell a customized story with your prospect as the star, and yours is the pitch they’ll remember.

EXTENDING RELATIONSHIPS: Prep the next stage of your sale before they leave your booth with a firm, eager agreement to a follow-up action.

EXTRA TIPS TO NAIL THE SALE: Sprinkle these in your interaction and increase your qualified lead conversion rate.

QUESTION PREP: Worried some staffers can’t answer basic questions? We’ll prevent that by brainstorming your best answers to their likeliest questions.

PRIME PROSPECT: Brainstorm a profile of your target attendee, from job title to pain points, so you know them well, spot them fast, and give them what they want.

SHOW FLOOR OPPORTUNITIES: Want to outplay your competitors? Take advantage of 10 opportunities trade shows provide beyond lead generation.

SHOW GOALS: How will you measure success? Review current goals, add important new ones, and show each staffer their personal role in meeting them.

SHOW STRATEGY: Share the competitive advantages you’ll promote, the key messages you’ll promote, the booth materials you’ll showcase, and more.