June 14, 2013
Spark Presentations’ trade show staff made a big impact for electronics giant Samsung this week at InfoComm, the world’s largest trade show for audio/video professionals.
Spark’s trade show staff worked in Samsung’s InfoComm booth at the Orange County Convention Center in Orlando, augmenting Samsung‘s own employees. They served not as standard trade show crowd gatherers or booth assistants, but as high-end product representatives engaging in key booth interactions and generating valuable sales leads.
Spark’s trade show staff was comprised of five trade show professionals: Larry Wyatt, Julia Reilly, Clarissa Zimmerman, Zulema de Rodriguez and Bill Gunn. They spent the entire show in Samsung’s booth, welcoming attendees, asking qualifying questions, introducing and demonstrating Samsung products, answering product questions, and connecting attendees to Samsung employees for more in-depth discussion and sales. They also assisted attendees with specialized needs, such as native Spanish speakers.
To prepare for their demanding roles, Spark’s trade show staffers studied extensive prep materials on Samsung’s featured lineup of commercial monitors, PCs, mobile phones and tablets. Staffers then participated in a full-day training program designed by Spark the day before the show that burnished their booth skills and product knowledge, featuring Spark’s signature trade show booth staff training program, “Booth Brush-Up.”
The presence of professional trade show staffers engaging in first- and second-level product conversations with attendees around the booth helped Samsung reserve its own valuable employees for critical higher-level tasks, such as press interviews and in-depth conversations with their most promising sales prospects.