Spark's Presentation & Public Speaking Blog

Samsung books Spark event staff for Orlando trade show


March 18, 2015

Orlando, FL — Once again, consumer electronics giant Samsung has tapped Spark Presentations to provide event staffing for its booth at a major trade show.

For the upcoming InfoComm trade show (June 17-19, 2015, at the Orange County Convention Center in Orlando) Samsung will feature a team of five Spark event staffers working alongisde its own booth staff.

Samsung Event Staff

Samsung booked Spark’s event staff for its InfoComm Las Vegas booth

All Spark staffers have worked at least one InfoComm before with Samsung, and will be reprising their roles as booth ambassadors. (See photos below.)

Spark’s trade show staffers will provide a variety of booth marketing services from the beginning to the end of the show.

Services include:

Attracting attendees to Samsung’s booth

Qualfiying attendees with strategic questions to determine their interests and needs

Unveiling and demonstrating Samsung products

Walking attendees to Samsung engineers and salespeople for additional information

This setup lessens the burden for Samsung’s own employees of attracting and qualifying show attendees, helping them remain available and eager for higher-value tasks, such as speaking in-depth with promising prospects and giving press interviews.

This is Samsung’s third time booking Spark staffers for InfoComm, and sixth total Spark trade show talent booking. Previous events include InfoComm 2013, ISTE 2013, InfoComm 2014, and the TCT Conference 2013.



Andy Saks, Spark Presentations

Spark owner and trade show trainer Andy Saks

Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and others, plus booth staff training for trade show exhibitors.

Spark also books professional presenters to represent its clients at high-profile events as keynote speakers, trade show booth presenters, masters of ceremonies (emcees) and live auctioneers.

Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.



Trade show event staff Las Vegas Samsung 1

Spark’s trade show event staff (from left: Julia, Rey, Robin, Larry) in front of Samsung’s sign at InfoComm Las Vegas


Trade show event staff Las Vegas Samsung 2

Spark trade show event staffers (from left: Rey, Robin, Larry, Julia) at the InfoComm Las Vegas sign


Trade show event staff Las Vegas Samsung 5

Spark trade show staffer Larry Wyatt talks to an InfoComm Las Vegas attendee for Samsung


Trade show event staff Las Vegas Samsung 4

Spark trade show event staffer Rey Sanchez talks to an InfoComm Las Vegas attendee at Samsung’s booth


Trade show event staff Las Vegas Samsung 3

Spark trade show event staffer Julia Reilly (right) talks to an InfoComm Las Vegas attendee at Samsung’s booth


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