March 18, 2015
Orlando, FL — Once again, consumer electronics giant Samsung has tapped Spark Presentations to provide event staffing for its booth at a major trade show.
For the upcoming InfoComm trade show (June 17-19, 2015, at the Orange County Convention Center in Orlando) Samsung will feature a team of five Spark event staffers working alongisde its own booth staff.
All Spark staffers have worked at least one InfoComm before with Samsung, and will be reprising their roles as booth ambassadors. (See photos below.)
Spark’s trade show staffers will provide a variety of booth marketing services from the beginning to the end of the show.
Attracting attendees to Samsung’s booth
Qualfiying attendees with strategic questions to determine their interests and needs
Unveiling and demonstrating Samsung products
Walking attendees to Samsung engineers and salespeople for additional information
This setup lessens the burden for Samsung’s own employees of attracting and qualifying show attendees, helping them remain available and eager for higher-value tasks, such as speaking in-depth with promising prospects and giving press interviews.
This is Samsung’s third time booking Spark staffers for InfoComm, and sixth total Spark trade show talent booking. Previous events include InfoComm 2013, ISTE 2013, InfoComm 2014, and the TCT Conference 2013.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and others, plus booth staff training for trade show exhibitors.
Spark also books professional presenters to represent its clients at high-profile events as keynote speakers, trade show booth presenters, masters of ceremonies (emcees) and live auctioneers.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.
INFOCOMM 2014 PHOTOS OF SPARK EVENT STAFFERS AT SAMSUNG’S BOOTH