Spark's Presentation & Public Speaking Blog

Spark trade show presenter shines for Samsung at ISTE Atlanta


July 2, 2014

Atlanta, GA — Professional trade show presenter Andy Saks helped consumer electronics giant Samsung produce a successful exhibit at a major expo this week.

Saks served as Samsung’s booth emcee at the ISTE 2014 trade show for K-12 educational technology, held at the Georgia World Congress Center in Atlanta.

Samsung Event Staff

Samsung booked Spark trade show presenter Andy Saks for ISTE Atlanta

As emcee, Saks gathered a crowd and delivered a customized 3-5-minute introduction for each of four rotating product presentations given by Samsung product managers and guest speakers. Presentations covered Samsung’s Galaxy Tab 4 Education tablet, Samsung School, SAFE and Knox IT security products, and 24/7 connectivity.

After each presentation, Saks returned to thank audience members and direct them to specific demo areas inside the booth to learn more about the products of most interest to them.

These emcee techniques ensured that each Samsung speaker began his or her presentation with a relaxed, engaged crowd already in place, and that afterward, potential leads in each audience were moved efficiently to the demo area and sales rep most likely to convert them.

This is the fifth time Samsung has booked Spark’s trade show services. Samsung previously booked Spark’s professional trade show staffers to staff its booths at InfoComm 2013 and ISTE 2013. Spark also provided convention center staff training and Samsung product support at the TCT 2013 Conference in San Francisco, and provided a five-person event staffing team at InfoComm 2014 in Las Vegas.



Andy Saks, Spark Presentations

Spark owner and trade show presenter Andy Saks

Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and others, plus booth staff training for trade show exhibitors.

Spark also books professional presenters to represent its clients at high-profile events as keynote speakers, trade show booth presenters, masters of ceremonies (emcees) and live auctioneers.

Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.



ISTE 2014 Georgia World Congress Center Atlanta

Atlanta trade show presenter Andy Saks takes this panoramic view of ISTE 2014


Trade Show Presenter Atlanta ISTE 3

Atlanta trade show presenter Andy Saks models Google Glass at the Samsung booth between presentations


Trade Show Presenter Atlanta ISTE 1

Atlanta trade show presenter Andy Saks is all smiles outside ISTE 2014 at the Georgia World Congress Center


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