October 31, 2013
Boston, MA–For Consumer Electronics Show exhibitors, maximizing booth ROI just got easier.
Today, trade show services company Spark Presentations announced it is making some of the industry’s best professional booth presenters, booth assistants, crowd gatherers and booth staff trainers available to CES exhibitors on a first-come, first-served basis. The Consumer Electronics Show runs from January 7-10, 2014, at the Las Vegas Convention Center.
The Consumer Electronics Show runs from January 7-10 at the Las Vegas Convention Center.
Andy Saks, Spark’s owner and himself a professional trade show presenter and staff trainer, explains the critical impact trade show professionals can make on a booth:
“Research shows that on average, the biggest factor in an attendee’s decision to pursue a business relationship with an exhibitor isn’t the company name, booth design or even products and services featured. It’s how the attendee was personally treated by the exhibitor staff. Spark staffers capitalize on that crucial insight by offering professional staffers and staff training to ensure that every single interaction is friendly, efficient and productive.”
Spark staffers serve exhibitors in these key roles:
Trade Show Presenter: These professional presenters deliver product presentations at regular intervals in a client’s booth, creating buzz, attracting attendees, delivering top-line messages, and funneling leads to client staffers for follow-up. They can create and deliver multiple scripts, and interact spontaneously with their audiences, making each presentation feel natural and fresh.
Booth Assistant/Crowd Gatherer: Far more than just pretty faces, these trade show professionals hustle every minute, pulling attendees out of the aisle and into client booths, scanning badges, distributing prizes and collateral, and walking attendees to demo stations and client staffers.
Booth Staff Trainer: Clients who really want maximum ROI can train their booth staffers in key interaction skills with Spark’s “Booth Brush-Up” trade show booth staff training program. The program is delivered on site or via webinar, runs 45 minutes to four hours, and covers everything from key show metrics to attracting attendees, qualifying them quickly, running personalized demos, and securing follow-up actions.
Spark’s professional presenters, assistants and trainers have worked dozens of Consumer Electronics Shows and related high-tech trade shows for dozens of clients, including AT&T, Best Buy, Intel, Olympus, Panasonic, Samsung, Sony, Symantec, Volvo and many others.
To get a quote or order a Spark staffer, please contact Andy Saks via email or Spark’s Contact page.
ABOUT SPARK PRESENTATIONS
Spark trade show presenter and exhibitor staff trainer Andy Saks
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.
Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.
Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook, a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.
Tags: Consumer Electronics Show, event staff, trade show presenter, trade show training
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