WEFTEC Exhibitor Services
Booth Staffing & Training

Spark helps you capture every lead at WEFTEC by placing professional trade show presenters, assistants, product specialists and other staffers right in your booth.

We can also train your own employees in key booth engagement skills, so they attract, qualify, educate and reward your best prospects.

For more info, read the service descriptions below. To ask questions or request services, email Spark owner Andy Saks, call Andy at 781-454-7600, use this Request Form.

8/22/23 TRAINING WEBINAR VIDEO 

STAFFING & TRAINING REQUEST FORM 

STAFFING & TRAINING SERVICE DESCRIPTIONS

BOOTH ASSISTANTS

  • Kathy, Claire, Maurita

Forget “booth babes.” Spark booth assistants are smart, experienced, hard-working industry pros. They’ll boost your qualified leads by:

★ Inviting attendees into your booth
★ Scanning their badges
★ Asking your key qualifying question
★ Telling attendees what you do
★ Seating them in your theater
★ Registering them for your drawings
★ Giving them your SWAG and collateral
★ Introducing them to your staffers

 

PRODUCT DEMONSTRATORS

  • Lisa, Kate, Marie, Mark, Christine, Tina Marie, Claire

Think of these high-end pros as extra employees. They’ll engage and qualify attendees, run your product demos, even answer attendee product questions, freeing your employees for critical conversations with key prospects.

BEFORE WEFTEC, THEY:

★ Learn your company’s background
★ Memorize all key product details
★ Study common industry terminology
★ Review all show and booth logistics

DURING WEFTEC, THEY: 

★ Engage and welcoming attendees
★ Qualify them efficiently
★ Run customized product demos
★ Answer common product questions
★ Introduce attendees to your employees

 

EMCEES, PRESENTERS,
MAGICIANS & JUGGLERS

  • Andy

Ready to draw large, recurring streams of curious, eager attendees to your booth?

These high-profile performers will give scheduled performances throughout the show, attracting and engaging your prospects with energy, warmth and humor.

PRESENTERS give short, scripted product talks, usually with a PowerPoint slideshow, walking your prospects through your product’s key functions, features, and benefits.

MAGICIANS AND JUGGLERS perform riveting comedy routines customized to mirror your key messaging. They’ll keep your prospects learning and laughing.

Every performance, your presenter, magician or juggler will:

★ Draw big crowds to your booth theater
★ Identify your best target prospects
★ Deliver a note-perfect performance
★ Run a review “quiz” with prizes
★ Hold a prize drawing or giveaway
★ Send prospects to your employees

EMCEES support your speakers (employees, company partners, celebrities, etc.) by:

★ Drawing big crowds to your booth theater
★ Starting the show by welcoming attendees
★ Introducing your speaker
★ Running a prize drawing or giveaway
★ Making announcements

 

 

EMPLOYEE BOOTH SKILLS TRAINING

Want your employees off their phones and in the aisles, engaging and qualifying attendees? Teach them how with Spark’s booth skills training program.

Your employees will learn to attract, engage and qualify attendees, run customized product demos, and lead attendees into your sales funnel.

★ Runs from 20 minutes to 6 hours
★ Topics customized to your preferences
★ Shares tips learned “in the trenches”
★ Features lively discussion
★ Add role-playing, brainstorming, games
★ Delivered by webinar or in person
★ Can be folded into your existing event
★ Includes printed workbooks to keep

For program details, please visit Spark’s trade show training page.