Spark's Presentation & Public Speaking Blog

Spark to deliver free, public trade show training webinar for Handshake


January 4, 2016

Boston, MA — Handshake has booked Spark Presentations owner Andy Saks to deliver a free public trade show training webinar to share staffing tips with booth exhibitors for their upcoming shows.

Titled “How to Attract & Pitch Trade Show Prospects,” the trade show training will be held on Wednesday, January 13, 2016, at 1:00 pm Eastern / 10:00 am Pacific. It will be hosted by Handshake and run approximately 45 minutes.

Handshake logo

Handshake will host Spark’s free, public trade show training webinar

The webinar is free and open to the public. Anyone interested may learn more and register at:

Based on Spark’s popular “Booth Brush-Up” trade show training program, the webinar will teach participants key best practices for booth staffers to maximize effectiveness, increase sales, and boost the quality and quantity of their trade show leads.

Takeaways include:

  • 5 keys to how your attendees think and what they really want from you
  • How to attract prospects by making yourself the most appealing option
  • How to make sure yours is the pitch they’ll remember

The program is premised on industry research showing that personal interactions with booth staffers matter more than booth design, products and services, and company reputation in an attendee’s decision to become a lead.

Handshake provides the B2B Commerce platform for manufacturers and distributors that powers standout ordering experiences both in-person and online. Companies using Handshake transform their sales effectiveness and drive operational efficiency, delighting customers and growing lasting relationships.


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