Spark's Presentation & Public Speaking Blog

Spark announces trade show training webinar


August 14, 2015

Boston, MA — Trade show talent company Spark Presentations has unveiled a new webinar designed to help trade show exhibitors maximize their booth investments.

Titled “Booth Brush-Up: How to stand out, sell more, and have fun on your trade show floor,” the 90-minute trade show training will be held on Thursday, September 24, 2015, at 1:00 pm Eastern / 10:00 am Pacific.

Participants may register for the training at:

Early bird registration runs through September 19, 2015, and saves registrants $50 per connection.

Trade show training webinar title slide

Spark owner Andy Saks will deliver Spark’s “Booth Brush-Up” trade show training webinar

Open to the public, and designed to help any exhibitor at any trade show, “Booth Brush-Up” teaches trade show exhibitors to attract a steady stream of attendees, engage and qualify them efficiently, run customized pitches and product demonstrations, and disengage with a follow-up action in place.

It’s built on industry research showing that personal interactions with booth staffers outrank booth design, products and services, and company name and reputation as the biggest factor in an attendee’s decision to become a lead.

Despite its key role, event and booth managers usually don’t train their booth staffers in trade-show-specific skills. Consequently, those staffers are left unprepared to maximize the value of their presence, and justify the investment made in them to attend.

This exhibitor training program aims to remedy that, providing the critical lead attraction help that often makes the difference in a booth’s success.

The trade show training program will be designed and delivered by Spark owner and lead trainer Andy Saks, who has personally served as a product presenter, emcee, game show host and staffer at over 200 trade shows.

“Booth Brush-Up” webinar topics include:

* 4 opportunities trade shows provide that your competitors ignore

* 5 keys to your attendees: how they think & what they want from you

* How to make yourself “attractive” to draw in attendees

* 10 qualifying questions that build trust and reveal attendee value

* How to build a customized product pitch they’ll remember

* How to secure a firm, eager commitment to a follow-up action

Webinar participants will also receive:

* FREE training workbook PDF

* FREE download of webinar recording

* FREE half hour booth consultation with Andy

* Participants may apply their webinar fees to any Spark service booked by 10/31/15

For more information on Spark’s trade show training program, please visit Spark’s trade show training service page.



Andy Saks, Spark Presentations

Spark owner and trade show trainer Andy Saks

Andy Saks owns and runs Spark Presentations, a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.

Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.

Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.

Andy is also the author of The Presentation Playbook Series, a three-volume set of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.

For more information on Spark services, please contact Andy Saks via email or Spark’s Contact page.


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