December 24, 2014
Washington, D.C. — The producer of two major flooring industry trade shows has booked Spark’s booth staff training program to help its exhibitors improve their performance.
CCA Global Partners, Inc. will run Spark’s 90-minute trade show training, titled “Booth Brush-Up: How to stand out, sell more, and have fun on your show floor” at its 2015 Winter Conference at the Gaylord National Resort and Convention Center in Washington, D.C. The exhibitor training will be delivered by Spark owner Andy Saks.
The Winter Conference features two trade shows, one each for CCA Global members Flooring America and Carpet One. The trade shows are running back-to-back in the same venue, allowing flooring industry vendors to exhibit to both Flooring America and Carpet One franchise owners with one booth.
This exhibitor training will prepare vendors to attract, qualify, pitch, and disengage from Flooring America and Carpet One attendees efficiently and effectively.
It will be anchored by Spark’s customized slide deck and workbook, and include discussion and a unique slideshow critiquing bad staffer behavior.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and others, plus booth staff training for trade show exhibitors.
Spark also books professional presenters to represent its clients at high-profile events as keynote speakers, trade show booth presenters, masters of ceremonies (emcees) and live auctioneers.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.