December 4, 2015
In preparation for its exhibit booth at the Consumer Electronics Show and other 2016 shows, Ericsson has booked Spark’s trade show exhibit staff training program to help its booth staff increase its lead quality and quantity.
Spark will deliver a customized three-hour version of its trade show training at Ericsson’s U.S. corporate headquarters in Plano, Texas, a few weeks before C.E.S.
Titled, “Booth Brush-Up: How to stand out, sell more, and have fun on your trade show floor,” the training will be delivered by Spark owner and lead trainer Andy Saks.
Boasting about 171,000 attendees, more than 3,600 exhibitors and over two million square feet of exhibit space, the Consumer Electronics Show is the largest show of its kind in the United States. It takes place January 6-9, 2016, at the Las Vegas Convention Center and several nearby facilities.
The exhibit staff training will help Ericsson staffers attract, qualify, pitch, and disengage from C.E.S. attendees efficiently and effectively, as well as identify and prioritize its most valuable attendees.
“Booth Brush-Up” will cover the following topics:
— Reviewing trade show opportunities and challenges
— Brainstorming a profile of the exhibitor’s “Prime Prospect” at the show
— Creating five questions that determine any Prime Prospect’s full value
— Reviewing what attendees think of exhibitors
— Attracting attendees into the booth using physical positioning and posture
— Asking smart qualifying questions to learn a prospect’s value and establish trust
— Shaping an efficient, customized product pitch or demo
— Ending the conversation with a follow-up commitment in place
The training will include Spark’s customized slide deck, as well as active discussion, role-playing, and a game-show-style review of key concepts.