Spark's Presentation & Public Speaking Blog

Dreamforce exhibitor books Spark trade show training


September 29, 2014

San Jose, CA–An exhibitor at the Dreamforce trade show has booked Spark’s trade show training program to prepare its exhibit staff.

Titled, “Booth Brush-Up: How to stand out, sell more, and have fun on your show floor,” Spark owner and lead speaker Andy Saks will deliver the 2-hour Expert version of Spark’s trade show training.

Dreamforce logo

A Dreamforce exhibitor has booked Spark’s trade show booth staff training

The training will prepare exhibit staffers to attract, qualify, pitch, and disengage from Dreamforce attendees efficiently and effectively, boosting the quality and quantity of its lead count, and increasing its return on its booth investment.

Lead generation training topics include:

 Examining the challenges and overlooked opportunities of the trade shows world
– Reviewing Dreamforce show parameters and attendee demographics
– Brainstorming a full profile of the exhibitor’s “Prime Prospect”
– Understanding key attendee motivations and needs
– Attracting attendees into the booth with positioning and posture
– Asking questions that establish trust and confirm a prospect’s value
– Delivering an efficient, tailored product demo
– Disengaging with a commitment to specific follow-up actions in place

The training will be anchored by Spark’s customized slide deck, and include discussion, brainstorming and role-playing activities as time allows.

Hosted by, the Dreamforce conference and trade show takes place October 13-16 at the Moscone Center.

It showcases four high-energy days of industry visionaries, product experts, and world leaders, including Tony Robbins, Hilary Clinton, Mark Benioff, Jeremy Stoppelman, and

Dreamforce also features over 1,400 sessions on a variety of business topics.



Andy Saks, Spark Presentations

Spark owner and keynote speaker Andy Saks

Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and others, plus booth staff training for trade show exhibitors.

Spark also books professional presenters to represent its clients at high-profile events as keynote speakers, trade show booth presenters, masters of ceremonies (emcees) and live auctioneers.

Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.


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