Spark's Presentation & Public Speaking Blog

Silicon Valley IT firm books Spark trade show sales training


January 19, 2016

San Jose, CA — In preparation for its exhibits at several upcoming IT trade shows, network performance monitoring provider cPacket Networks has booked Spark’s trade show sales training program for its booth staff.

Spark will deliver the four-hour “Standard” version of its trade show training at cPacket’s office in Mountain View, California.

cPacket logo

cPacket Networks has booked Spark’s trade show sales training program

The training, titled, “Booth Brush-Up: How to stand out, sell more, and have fun on your trade show floor,” will be provided by Spark owner and trainer Andy Saks.

The exhibit staff training will help cPacket booth staffers learn to attract, qualify, pitch, and disengage from attendees at various shows, boosting their lead quantity and quality. cPacket is currently preparing for its booths at Mobile World Congress, the RSA Conference, and Cisco Live US, among other IT shows.

“Booth Brush-Up” is expected to cover the following topics:

— Considering trade show opportunities and challenges
— Creating a profile of cPacket’s trade show “Prime Prospect”
— Understanding what attendees really want from exhibitors
— How to attract attendees into the booth
— Asking smart qualifying questions that build trust and determine attendee value
— How to craft and deliver an efficient, customized product pitch or demo
— How to end the conversation with a follow-up commitment in place

cPacket Networks deliver solutions that radically simplify

The training will include Spark’s slide deck, plus lively discussion, role-playing, and a review of key concepts in game show format.

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