November 3, 2014
Orlando, FL — An exhibitor at the Tech Advantage Conference & Expo has booked Spark’s trade show training program to help its booth staff convert more leads at its booth.
Online Information Services will run the 4-hour “Expert” version of Spark’s trade show training for its booth staff at its home office before the show. The training is titled, “Booth Brush-Up: How to stand out, sell more, and have fun on your show floor,” and will be delivered by Spark owner Andy Saks.
The lead attraction training will prepare OIS staffers to attract, qualify, pitch, and disengage from Tech Advantage attendees efficiently and effectively. As a result, OIS will qualify more leads more efficiently and effectively, boosting the efficacy of its staff and the ROI of its booth.
Lead generation training topics include:
— Examining the overlooked opportunities and unique challenges of trade shows
— Reviewing Tech Advantage show parameters and attendee demographics
— Brainstorming a full profile of the exhibitor’s best lead, called its “Prime Prospect”
— Understanding how attendees perceive exhibitors and what they need from them
— Attracting attendees into the booth using physical positioning and posture
— Asking questions that establish trust and measure a prospect’s value
— Delivering an efficient, tailored product demo
— Disengaging with a commitment to specific follow-up actions in place
The training will be anchored by Spark’s customized slide deck, and include discussion, brainstorming, role-playing activities, and a special game show review to reinforce key concepts. Each exhibitor staffer will also receive a signed print copy of The Presentation Playbook, a book written by Saks on designing and delivering fun, effective business presentations.
Online Information Services provides industry-specific decisioning tools via the Internet to help its clients assess the potential risk associated with doing business with a customer. ONLINE’s tools expose application fraud, return a deposit decision, and alert its users about debts in their specific industry.
Tech Advantage, which “delivers real tools and knowledge that empower you to build successful co-ops in today’s competitive energy marketplace,” takes place February 23-26, 2015, at the Orange County Convention Center in Orlando, Florida.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and others, plus booth staff training for trade show exhibitors.
Spark also books professional presenters to represent its clients at high-profile events as keynote speakers, trade show booth presenters, masters of ceremonies (emcees) and live auctioneers.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.