Spark's Presentation & Public Speaking Blog

Covidien books Spark trade show training for medical conference


May 5, 2014

Denver, CO–Global healthcare products leader and medical device and supply manufacturer Covidien has booked Spark’s trade show training program, “Booth Brush-Up,” for its exhibit staff at an upcoming medical conference.

The National Teaching Institute & Critical Care Exposition, or AACN/NTI, is run by the American Association of Critical-Care Nurses.

trade show training aacn nti covidien

Covidien will use Spark’s trade show training to prepare for its exhibit at AACN/NTI in Denver

The show is considered the premier convention for high-acuity and critical-care nurses.

It takes place May 19-22, at the Denver Convention Centerin Denver, Colorado.

Spark trade show presenter and exhibitor staff trainer Brian Robert Taylor will deliver the two-hour “Advanced” version of Spark’s exhibitor staff training to Covidien staffers on location in Denver shortly before AACN/NTI begins.

The tradeshow training will prepare Covidien staffers to attract, qualify, pitch, and disengage from AACN/NTI attendees efficiently and effectively.

Topics include:

– The unique opportunities and challenges in trade shows, and the key to success
– Review of key AACN/NTI metrics and demographics
– Brainstorming a profile of Covidien’s “Prime Prospect”
– Understanding universal attendee motivations and needs
– Step 1: Attracting attendees into the booth from down the aisle
– Step 2: Qualifying questions that establish trust and measure attendee value
– Step 3: Delivering a customized, effective product pitch or demo
– Step 4: Disengagement with on-the-spot agreement to specific follow-up actions

The training will be anchored by Spark’s customized slide deck, and include discussion, brainstorming and role-playing activities.



Andy Saks, Spark Presentations

Spark owner and live auctioneer Andy Saks

Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.

Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.

Spark’s client list includes large corporations like AT&T, Best Buy, Covidien, FedEx, Hyundai, Intel, Kimberly-Clark, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like Community Rowing and the Boston Jewish Film Festival.

Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.

For questions, quotes or orders, contact Andy Saks at 781-454-7600, email or Spark’s Contact page.


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