Spark's Presentation & Public Speaking Blog

APTA exhibitor books Spark trade show training


May 26, 2014

Washington, DC–A leading public transportation supplier has booked Spark’s trade show training program, “Booth Brush-Up,” to prepare its exhibit staff for the APTA Expo public transportation trade show.

Booth staff training APTA

An APTA Houston exhibitor booked Spark’s trade show training program for its exhibit staff

The APTA Expo takes place October 13-15 at the Houston Convention Center.

Held every three years in conjunction with the American Public Transportation Association’s (APTA) Annual Meeting, the Expo is public transit’s premier showcase of technology, products and services.

Spark owner and exhibitor staff trainer Andy Saks will deliver the two-hour “Expert” version of Spark’s trade show training to exhibitor staffers at its US headquarters four weeks before APTA begins.

The booth training will prepare staffers to attract, qualify, pitch, and disengage from APTA attendees efficiently and effectively, boosting their lead quantity and quality from the show.

Exhibitor training topics include:

 Opportunities and challenges trade shows offer, and the key to success
– Review of key APTA attendee metrics and demographics
– Brainstorming a profile of the exhibitor’s “Prime Prospect”
– Understanding universal attendee motivations and needs
– Attracting attendees into the booth from down the aisle
– Asking qualifying questions that create trust and determine value
– Delivering a quick, customized product pitch or demo
– Disengaging with agreement in place on specific follow-up actions

The training will be anchored by Spark’s customized slide deck, and include discussion, brainstorming and role-playing activities.



Andy Saks, Spark Presentations

Spark owner and trade show trainer Andy Saks

Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.

Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.

Spark’s client list includes large corporations like AT&T, Best Buy, Covidien, FedEx, Hyundai, Intel, Kimberly-Clark, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like Community Rowing and the Boston Jewish Film Festival.

Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.

For questions, quotes or orders, contact Andy Saks at 781-454-7600, email or Spark’s Contact page.


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