November 30, 2014
Dallas-Fort Worth, TX — An exhibitor at the Fort Worth Stock Show & Rodeo has booked Spark’s trade show training program to help its booth staff convert more leads at its booth.
The North Texas Tollway Authority (NTTA) will run the 4-hour “Expert” version of Spark’s trade show training for its booth staff at its home office before the show. Delivered by Spark owner Andy Saks, the training is titled, “Booth Brush-Up: How to stand out, sell more, and have fun on your show floor.”
The lead attraction training will prepare NTTA staffers to attract, qualify, pitch, and disengage from Fort Worth Stock Show attendees efficiently and effectively. As a result, NTTA will qualify more leads more efficiently and effectively, boosting the efficacy of its staff and the ROI of its booth.
Lead generation training topics include:
— Examining the overlooked opportunities and unique challenges of trade shows
— Reviewing Fort Worth Stock Show parameters and attendee demographics
— Brainstorming a full profile of the exhibitor’s best lead, called its “Prime Prospect”
— Understanding how attendees perceive exhibitors and what they need from them
— Attracting attendees into the booth using physical positioning and posture
— Asking questions that establish trust and measure a prospect’s value
— Delivering an efficient, tailored product demo
— Disengaging with a commitment to specific follow-up actions in place
The training will be anchored by Spark’s customized slide deck, and include discussion, brainstorming, role-playing activities, and a special game show review to reinforce key concepts.
Each exhibit staffer will also receive a signed print copy of The Presentation Playbook, a book written by Saks on designing and delivering fun, effective business presentations.
ABOUT THE FORT WORTH STOCK SHOW AND RODEO
The Southwestern Exposition and Livestock Show, known as the Fort Worth Stock Show and Rodeo, is the oldest continual running livestock show and rodeo. It has been held annually in Fort Worth, Texas since 1896. It will take place from January 16-February 7, 2015, at the Will Rogers Memorial Center in Forth Worth.
The event lasts 23 days and is home to the World’s Original Indoor Rodeo, displaying 36 performances of professional rodeo annually. In addition, the exposition offers a carnival/midway, live music and entertainment in the Rodeo Roadhouse, multiple kid friendly exhibits, over 22,000 head of livestock and over four acres of commercial exhibits.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and others, plus booth staff training for trade show exhibitors.
Spark also books professional presenters to represent its clients at high-profile events as keynote speakers, trade show booth presenters, masters of ceremonies (emcees) and live auctioneers.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.