February 10, 2016
New York, NY — As part of its preparation to exhibit at the upcoming GlobalShop trade show, creative services firm Visual Marketing Partners has chosen Spark Presentations to train its booth staff in trade show lead attraction and sales skills.
Spark will deliver the “Basic” 2-hour version of its trade show training at Visual’s office in New York City.
Titled, “Booth Brush-Up: How to stand out, sell more, and have fun on your trade show floor,” the trade show training will be prepared and delivered by Andy Saks, Spark’s owner and lead trainer.
The training will help booth staffers at Visual Marketing Partners learn to attract, qualify, pitch, and disengage from attendees at GlobalShop, boosting their lead quantity and quality.
GlobalShop is the world’s largest annual show for retail design and shopper marketing, featuring the industry’s most comprehensive array of store-filtering companies and in-store solutions. It takes place March 23-25, 2016, at the Mandalay Bay Convention Center in Las Vegas.
The training will include Spark’s slide deck, plus a customized, printed workbook for each trainee to review and keep.
“Booth Brush-Up” is expected to cover the following topics:
— General trade show opportunities and challenges
— What attendees really want from exhibitors
— Attracting attendees into the booth
— Asking smart qualifying questions that build trust and determine value
— Crafting and delivering an efficient, customized product pitch or demo
— Ending the conversation with a follow-up commitment in place