Spark's Presentation & Public Speaking Blog

Spark trade show presenter shines for Citrix at Interop Las Vegas


April 2, 2014

Las Vegas–For the sixth time, professional trade show presenter Andy Saks helped Magnet Productions’ client Citrix Systems, Inc. gather hundreds of leads at a major trade show.

Booked by Magnet, Saks delivered four technical product trade show presentations in rotation for Citrix at the Interop trade show, held at the Mandalay Bay Convention Center in Las Vegas, Nevada.

One presentation focused on Citrix cloud products, one on mobility, one on networking, and one explained Citrix’s overall value as a business tool. Each presentation ran 8-15 minutes and filled the booth with curious Interop attendees.


Citrix booked trade show presenter Andy Saks for Interop 2014 through Magnet Productions

Saks used the Earprompter, a professional speaking tool that allows speakers to record presentation content and instructions beforehand, then play back the recording into an invisible earpiece while presenting. Saks also edited all four presentation scripts, to improve their clarity and flow.

One of Saks’s Citrix presentations was photographed by Citrix show management and added to its Flickr Interop 2014 photo set.

Citrix Systems, Inc. is an American multinational software company founded in 1989, that provides server and desktop virtualization, networking, software-as-a-service (SaaS), and cloud computing technologies, including Xen open source products.

As with all previous Citrix bookings, Citrix booked Saks through trade show services company Magnet Productions. Magnet has been producing live trade show presentations for over 25 years and had several presenters, magicians and assistants working for various exhibitors at the show.

Magnet also provided two event staffers, Kecia Cooper and Sara Konecky, for the Citrix booth. They served as crowd gatherers for each booth presentation, scanning over a thousand attendee badges during the 2.5-day show, and helping to fill the booth theater for each presentation.

Citrix has already requested that Magnet Productions book Saks again to deliver trade show presentations at its VM World 2014 booth in August in San Francisco.


Trade Show Presenter Vegas Interop 2014 1

Trade show presenter Andy Saks (center facing camera) presents to a standing-room-only crowd at Interop Las Vegas


Trade Show Presenter Vegas Interop 2014 2

Trade show presenter Andy Saks (left) walks a packed booth theater through Citrix products at Interop 2014


Las Vegas trade show presenter event staffers Citrix Interop 2014

Trade show presenter Andy Saks is flanked by event staffers Sara Konecky and Kecia Cooper King, Charlie’s Angels style



Trade show presenter and exhibitor staff trainer Andy Saks

Spark owner and trade show presenter Andy Saks

Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.

Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.

Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.

Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that helps businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.

For more information on Spark services, please contact Andy Saks via email or Spark’s Contact page.


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