November 11, 2013
San Francisco, CA–For RSA Conference exhibitors, maximizing booth ROI just got easier and cheaper.
Trade show services company Spark Presentations is offering a 20% discount to RSA exhibitors on its high-end professional booth presenters, assistants, and staff training programs.
Trade show presenters deliver ongoing product presentations in a client’s booth, creating buzz, attracting attendees, sharing key messages, and connecting leads to booth staffers. Presenters can deliver multiple scripts and interact spontaneously with audiences, making each presentation natural and fresh.
Booth assistants/crowd gatherers are more than just pretty faces. They hustle every minute, pulling attendees into client booths, scanning badges, distributing prizes and collateral, and walking attendees to demo stations and staffers.
Exhibitor staff training helps clients get the most from their staffers. Spark’s “Booth Brush-Up” training program burnishes key booth interaction skills with best practices for attracting attendees, qualifying them quickly, running customized demos, and securing follow-ups.
Spark supplements these key roles with optional add-on services like presentation scriptwriting and editing, slide design, pre-show video marketing, and videography of presentation performance.
Spark owner Andy Saks explains why Spark’s trade show professionals are so critical to maximizing booth ROI:
“Research shows that the biggest factor in the average attendee’s decision to pursue a business relationship with an exhibitor isn’t the company’s product and services, booth design or reputation.
It’s how the attendee was personally treated by the booth staffers.
Spark’s staffers and training ensure that everyone an attendee encounters in your booth is friendly, efficient and productive.”
Spark’s presenters, assistants and trainers have worked RSA and similar shows dozens of times for AT&T, Bradford Networks, Citrix, Gigamon, Intel, Panasonic, Symantec and many others.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.
Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.
Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook, a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.