Spark's Presentation & Public Speaking Blog

Atlanta event producer books Spark presentation skills training


June 12, 2014

Atlanta, GA — Atlanta-based event production company MC-2 has booked Spark’s full-day presentation skills training program for its sales team.

Spark owner and presentation skills trainer Andy Saks will deliver the presentation training program to MC-2’s Southeastern US sales team at MC-2’s Atlanta headquarters in July.

The program is designed to increase MC-2’s immediate and long-term sales by making message content and delivery in introductory prospect presentations more consistent and professional among all salespeople.

The presentation skills training will cover:

  • Fear to Fun: Understanding and minimizing the physical symptoms of speaking anxiety
  • Five Keys to Prospects: What sales prospects care about and want
  • Core Claim: Creating one statement about the key to event success to be delivered by all salespeople
  • Asking Questions: Creating a list of five standard questions to determine any prospect’s needs
  • Telling Stories: Molding MC-2 client success stories to share with prospects
  • Accountability Check: Challenging each trainee to find remaining weak spots and address them after training

MC-2’s relationship with Spark and Saks spans a decade. MC-2 has previously booked Saks to emcee a high-profile traveling show for AMD and Microsoft, and to serve as booth presenter for trade show booths it has produced for AMD, Hyundai and Volvo.



MC-2 is an event production company that specializes in design, production and management of integrated marketing programs for events, exhibits and permanent environments.

presentation skills trainer atlanta event production

MC-2 booked Spark’s presentation skills training

It is a full-service company with the strategic experience and hands-on capabilities to be that extension of your marketing department.

Its focus is corporate events and meetings, trade show exhibits, trade show management and general contracting, and permanent marketing environments and displays.



Trade show presenter and exhibitor staff trainer Andy Saks

Spark presentation skills trainer Andy Saks

Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.

Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.

Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.

Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that helps businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.

For more information on Spark services, please contact Andy Saks via email or Spark’s Contact page.


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