May 30, 2013
Spark Presentations has been booked by consumer electronics giant Samsung to provide trade show staff for Samsung’s booth at the InfoComm trade show, June 12-14, 2013, at the Orange County Convention Center in Orlando, Florida.
Spark will provide five professional trade show staffers to augment Samsung‘s own employees at the booth. Spark’s trade show staffers will provide a variety of services to attendees, including welcoming them into the booth, asking qualifying questions, introducing and demonstrating Samsung products, answering questions, and connecting them to Samsung employees for more in-depth discussion.
This setup allows Samsung to reduce the number of employees they bring to the booth, and ensures that employees who are present are available for the tasks for which they’re best suited, such as speaking in-depth with promising prospects and being interviewed by the press.
Spark owner Andy Saks will also deliver his trade show booth staff training program, Booth Brush-Up, to Spark and Samsung staffers on site the day before the show begins.
Photos of Spark’s trade show staffers at Samsung’s InfoComm booth will be posted in a separate “News” blog post following the show.