November 25, 2014
Las Vegas, NV — Trade show talent company Spark Presentations has unveiled a new webinar designed to help CES 2015 exhibitors make the most of their booth investments.
Titled “CES Success!” the 90-minute webinar will be held on Tuesday, December 16, 2014, at 2:00 Eastern/11:00 Pacific.
Participants may register for the training at: http://cessuccess.eventbrite.com. Early bird registration runs through Friday, December 5, and saves registrants $20.
Open to any CES Las Vegas exhibitor, “CES Success!” is designed to teach CES trade show exhibitors to attract a steady stream of attendees, engage and qualify them efficiently, run customized pitches and product demonstrations, and disengage with a follow-up action in place.
The webinar is framed around industry research showing that personal interactions with booth staffers are, on average, the most important factor in an attendee’s decision to become a lead, eclipsing booth design, company name and reputation, even products and services.
Oddly, exhibitor staff training is usually minimal or entirely absent at events like the Consumer Electronics Show, leaving the most important component in the booth–the staffers themselves–unprepared to maximize the value of their presence, and justify the investment made in them to attend.
This exhibitor training program aims to remedy that, providing the critical lead attraction help that often makes the difference in a booth’s success.
The trade show training program will be designed and delivered by Spark owner and lead trainer Andy Saks, who has personally worked at many Consumer Electronics Shows as a booth staffer and product presenter for CES exhibitors like Intel, Sony, Olympus, Panasonic, and AMD.
“CES Success!” webinar topics include:
* 10 questions to engage and qualify attendees quickly and efficiently
* How to build a customized, effective pitch or demo on the fly with attendee input
* How to end the interaction without ending the relationship
* 3 hidden opportunities CES provides that most exhibitors ignore
* Key CES attendee demographics and show metrics
* What attendees think of exhibitors, and the secret ingredient to winning their trust
* Best placement and posture to attract attendees to your booth
Webinar participants will also receive:
* Customized training workbook to complete and keep for reference
* Access to webinar recording for continued review
* 10% off a private CES 2015 training customized and delivered to your team
* 50% off print and PDF copies of Andy’s book on giving great business presentations, The Presentation Playbook
For a sample video, slideshow, workbook, program description and testimonials, visit the trade show training page of Spark’s website.
ABOUT SPARK PRESENTATIONS
Andy Saks owns and runs Spark Presentations, a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.
Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.
Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.
Andy is also the author of The Presentation Playbook Series, a three-volume set of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.