by Andy Saks Every January, AT&T assembles a gigantic group of staffers, executives and resellers together for an event called the Alliance Channel Kickoff. It takes over a hotel and spends a week announcing, strategizing, entertaining, and revving up everything and everyone for the year to come. One of the Kickoff’s key events is the  Continue Reading »

by Andy Saks Most trade show exhibitors hire booth presenters to deliver a single product presentation script over and over. Did you know a good trade show presenter can deliver vastly more for your investment? More presentations. More formats. More styles. Here’s an extreme example from Spark’s own history. Through over 200 trade show presenter  Continue Reading »

by Andy Saks Are you a fan of recycling, finding ways to get the greatest possible value from something by reusing it for different purposes? Here at Spark we’ve applied that concept to trade show presentations with a setup called the “skeleton script.” Spark client Bradford Networks took advantage of it, and we saved them  Continue Reading »